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STRAVA is an American internet service for tracking physical exercise which incorporates social network features. It started out tracking mostly outdoor cycling and running activities using Global Positioning System (GPS) data, but now incorporates several dozen other exercise types, including indoor activities.
Strava uses a freemium model with some features only available in the paid subscription plan. The service was founded in 2009 by Mark Gainey and Michael Horvath and is based in San Francisco, California.
Track and compare your performance.
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See how your fitness improves over time.
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STRAVA Art is made using your GPS computer to create a picture while exercising! It can be cycling, running, swimming, walking, hiking, skiing... anything really! Your activity is then synced with Strava.com to reveal your artwork!
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Strava, which means "strive" in Swedish (although spelled "sträva" in Swedish with an "ä"), was founded in 2009. Cofounders Michael Horvath and Mark Gainey first met in the 1980s as members of Harvard University's rowing crew.
Initially popular with cyclists and eventually runners, by 2017 over 1 billion activities had been uploaded to the service. By 2020, Strava had more than 50 million users and three billion activities had been uploaded.
In May 2020, at the height of the COVID-19 pandemic, Strava made significant changes to its user terms. Some of the features that were previously free were only to be available with a paid-for subscription, and most new developments going forward would be available only to subscribers.
In March 2022, Strava stopped operating in Russia and Belarus because of the Russian invasion of Ukraine.
In early 2023, Strava significantly raised subscription prices in many markets—some more than doubling. A month earlier, the company laid off approximately 14% of its workforce. The company's last venture capital funding was a $110 million Series F in 2020.
In January 2023 Strava also acquired Fatmap, a company focused on building high-resolution 3D maps used for outdoor activities, with a long-term goal to integrate Fatmap’s core platform into the Strava platform.
In February 2023, founder and current CEO Michael Horvath announced that he would resign. In December 2023, Strava announced Michael Martin, former executive at YouTube, as the new CEO.
On March 5, 2025, Strava moved into a new headquarters office on four levels of the 181 Fremont tower in San Francisco. In May 2025, Strava acquired the running app Runna and the cycling app Breakaway, increasing its valuation to around $2.2 billion, including its debt.